H&M New Brand & Other Stories Will Be On Sale Next Year
H&M
The new brand, Other Stories, was officially publicized through the Vogue UK website yesterday.
Other Stories exposures a group of Polaroid videos on Other platform and Other UK on the Youtube platform and Vogue UK website. The video is shown by a daily woman. This photo shows a woman's day through a collection of Polaroid photos.
Paris
。
At the end of September this year, H&M officially confirmed the new brand & Other Stories's schedule.
According to Karl-Johan Persson, chief executive of H&M group, & Other Stories was set up for sale in Europe and online stores in the spring.
Unlike other sister brands of H&M, Other Stories will be a focus on women.
Clothing brand
。
"Other Stories is a brand that women can wear everywhere, and focus on overall development."
"We believe that shoes, bags, jewelry, underwear and clothes are as important as clothes," the group issued a statement.
The design of Other Stories will be designed by the design studio of Paris and Stockholm, and the pricing is said to be "affordable".
"Our new brand will create some inspiring fashion stories," the statement said. "All the series will provide tailoring to fashion women's clothing so as to enable consumers to get diversified choices."
The website of Other Stories is also set up, and is still in the mail booking status.
- Related reading
The Top Five Fast Fashion Brands In The World Focus On Fashion And Populace.
|Lining Rushed Off The Line And Distributors Dissatisfied With The Price Of New Products.
|BELLE Lost Geox Mainland Agent Brand Self Running Or Coming One After Another.
|
- Rules and regulations | Brief Introduction Of Key Indicators Of Down Jacket
- Local businessmen | 赖世贤：安踏定位为品牌管理公司
- Enterprise information | Anta Has Entered The Field Of Children'S Products.
- Employment gap | 新疆采棉工严重不足影响采购进度
- quotations analysis | 棉价疯涨，棉织品玩“瘦身”
- Shanghai | Part Of Fujian Enterprises Began To Pform Brand Management
- Instant news | Adidas Shoes Are Idle For Two Months.
- market research | Who Will Benefit Most From Soaring Cotton Prices?
- Market quotation | "Slow Fashion" Will Become The Mainstream Of The Market.
- Local hotspot | Cotton Prices Rose By &Nbsp; Wenzhou Customers Flocked To Xinjiang Cotton City.
- Yulin CPPCC Economic Committee To Investigate The Wool Cold Clothing Industry And Hold A Symposium
- Thermal Underwear, High Tech Brand, 5 Functional Clothing Or Not.
- Outdoor Sports In Winter: Don'T Wear Pure Cotton Underwear.
- Business Dress Rules
- "Fashion Reject Fur" Art Design Award Opens In Changchun
- Luxury Electric Business Show Net Is Accused Of Selling Fake Brand Shoes Is Fake.
- The Twenty-First International Fur Trade Fair Will Be Held Soon.
- IPO Bird Collection, 6 Stores, 5 Outlets
- China Cotton Association: Interpretation Of The Newly Revised Cotton National Standard
- 2012 Dongfeng Fengshen Wuhan International Fashion Week Is About To Open.