"Fashion Shaxi Style · New Quality Brand Tide"! Shaxi Fashion Shines Guangdong Fashion Week

On April 23, on the stage of 2025 Guangdong Fashion Week Spring, the "Fashion Shaxi Style • New Quality Brand Tide" brand joint exhibition of Shaxi leisure clothing foreign trade base was held grandly.

Under the guidance of Zhongshan Municipal Bureau of Commerce and Guangdong Garment Industry Association, the event was hosted by the People's Government of Shaxi Town, Zhongshan City, and attracted many industry elites and fashion lovers to participate in the event. Huang Jinghui, Secretary of the Party Committee of Shaxi Town, Zhongshan City, Wang Jin, Member of the Party Leadership Group and Deputy Director of Zhongshan Bureau of Commerce, Liu Yueping, President of Guangdong Garment Industry Association, Li Yubin, Deputy Secretary of the Party Committee of Shaxi Town, and Fu Wenjun, Deputy Mayor of Shaxi Town attended the event.

　　 Fashion Shaxi weaves a new quality blueprint for the industry

At the event, Huang Jinghui, secretary of the Shaxi Town Party Committee, brought the theme of "Bay Area Nuclear Point" The wonderful release of "Fashion Shaxi" comprehensively introduces Shaxi's high-quality business environment, clothing industry advantages and development blueprint. Huang Jinghui introduced that Shaxi is a famous leisure clothing town in China, the most influential textile city in China and one of the top 100 industrial clusters in China. Shaxi garment industry has a long history, with mature industrial scale, strong cluster effect and complete chain. After years of accumulation and precipitation, today's Shaxi garment industry has opened the 4.0 era. The transformation of digital intelligence has set the tide, successfully built three digital intelligent chemical plants (workshops), with a daily output of more than 100000 pieces, promoted more than 100 enterprises to complete digital transformation and upgrading, and achieved both productivity and quality improvement. The live broadcast e-commerce is booming, giving birth to Xiahu Family, Wenwen and other online well-known brands. The town has more than 1180 live broadcast booths for operating enterprises, and nearly 6000 people are engaged in the live broadcast industry chain. In 2024, the overall live broadcast sales will break through the 10 billion mark, and won the first batch of Zhongshan E-Commerce Cluster. The regional brand is famous. With the regional brand of "Leisure Garment Foreign Trade Base", the group has participated in Guangdong Fashion Week for many times, and continuously held "China Leisure Garment Festival" and other activities, constantly polishing the gold lettered signboard of "China's Famous Leisure Garment Town", fashion Shaxi is returning to the center of the stage.

　　 Huang Jinghui, Secretary of the Party Committee of Shaxi Town

With the arrival of the "bridge era", Shaxi, located in the geometric center of the Great Bay Area, has become a hot spot for investment. Shaxi's clothing industry has once again ushered in a new opportunity to break the cocoon and become a butterfly. Through the "industrial reform", Shaxi has reserved a number of large-scale industrial platform carriers, spread across the high-quality development map of "three areas coordination, north mountain water", and high-quality intelligent manufacturing parks such as Songwan Smart Valley, Fumeng, Jinda, Weicheng are "waiting for". At present, Shaxi is actively planning to build Shaxi New City, making every effort to speed up the land preparation work of Phoenix Industrial Park and Kangbei Industrial Park, two industrial parks with an area of over 100 mu, to build a broad stage for high-quality investors to "show their strength". We sincerely invite the global fashion industry resources. Shaxi will spare no effort to provide the best service and business environment, and work with friends from all walks of life to jointly weave a new blueprint for the development of the fashion industry.

Liu Yueping, president of Guangdong Garment Industry Association, said in his speech that Shaxi is a famous leisure clothing town in China and a benchmark for high-quality development of Guangdong garment industry. Shaxi has driven the industry from "manufacturing" to "intelligent manufacturing" and upgraded from "scale advantage" to "brand value" with the courage of "dare to fight and dare to do", writing a wonderful answer to the transformation of traditional industries. In recent years, Shaxi has participated in Guangdong Fashion Week for many times with the regional brand of "Leisure Garment Foreign Trade Base", held Shaxi branch venue and planned the theme activity of "Shaxi Day", condensed high-quality resources of the industrial chain, and provided a worthy sample for the textile and garment foreign trade base of the province. In the future, the provincial clothing association will always resonate with Shaxi on the same frequency, cooperate closely, aggregate advantageous resources, innovate the fashion ecological chain, promote Shaxi clothing to leap to the high-end of the value chain, and jointly write a new chapter in China's modern textile industry system.

　 ▲ Li Yubin, Deputy Secretary of the Party Committee of Shaxi Town, took the stage to accept the plaque.

In recognition of Shaxi Town's outstanding contribution to promoting the construction of foreign trade base, the Organizing Committee of Guangdong Fashion Week specially awarded the People's Government of Shaxi Town, Zhongshan City the "Award for Promoting the Development of Clothing Industry in Foreign Trade Base", which is the third consecutive year that Shaxi Town has won this honor.

　 New quality brand, Zhiqi garment industry's future

Shaxi Smart Manufacturing Leading Enterprise - Jinding Smart Manufacturing takes the lead with "type" With the theme of "Zhiyujijing", the company launched three series of technology skills, outdoor sports and yoga. With advanced technology and unique design concepts, the series of products perfectly integrate high quality and functionality, demonstrating the core strength of Shaxi garment enterprises in "intelligent manufacturing+quality manufacturing+creation".

The brand group exhibition combines the form of dynamic release and static exhibition to focus on the achievements and fashion charm of Shaxi clothing industry.

During the release, 15 powerful enterprises in Shaxi, including Xiahu Family, Tongwei Clothing, Yuanyi Intelligent Manufacturing, Wenwen Clothing, Lixing Clothing, Ruicheng Clothing, Junyi Clothing, Jubang Technology, Tianyu Clothing, Innoway, Junmei Technology, Baye Clothing, Zhuolte, Chinese Dress, Shangdao Clothing, brought a variety of fashion products, including outdoor technology, fashion design, functional clothing, etc, The intelligent manufacturing strength and innovation vitality of Shaxi garment industry are fully displayed, presenting a visual feast of technology and fashion integration for global merchants and consumers.

In the static exhibition area, the "New Quality Achievement Exhibition of Shaxi Leisure Garment Foreign Trade Base" comprehensively presents the development advantages of Shaxi garment industry in the fields of intelligent manufacturing, design innovation and brand building. Precise tailoring process, ingenious design elements, each stitch and each line embodies the ingenuity and innovation spirit of Shaxi garment people, and each exhibit is a vivid footnote to the vigorous development of Shaxi garment industry.

From 2023 Guangdong Fashion Week (Spring) · Shaxi Day, a colorful event, to show the achievements of transformation and upgrading, to last year's fashion feast, where tradition and fashion intertwined and "rain" was different from others, to this brand joint exhibition with a new attitude of "fashion Shaxi, new quality and excellence", Shaxi clothing industry has amazed the fashion industry with a new look, Become the bright focus of attention.

Knitting the core point of the Bay Area, step by step, step by step, into the fashion highland. From the "manufacturing center" to the "fashion highland", Shaxi, a vibrant industrial hot spot, is embracing the global fashion resources. Next, Shaxi will make every effort to build a more competitive fashion industry cluster, promote the industry to a new stage of branding, internationalization, and high-end, and make "Shaxi Fashion" a new business card leading the Bay Area and shining the world.

　　 Editor of Shaxi Publishing Editorial Department: Xiao Cuilan Overall planning: Wang Fei Review: Lin Xiaoying Final review: Chen Qichang Information source: Shaxi Town Industrial Information and Technology Commerce Bureau